Privacy Notice

Who we are

Aberdyficheeseco.com (“Website”) is operated by Aberdyfi Cheese Company (“we” or “us” or “our“). We are a company registered in England and Wales with company number 13470717.

What is Personal Information

Personal information is any information we collect about you that can be used to identify you, such as your name, address, email and IP address. It also includes any personal information we may collect about you that is in the public domain, such as information made public on social media that is available to us when you connect with us on social media.

It is our intention to provide you with as much information as possible about what we do with that personal information, so that when you provide it, you do so with an awareness of how it will be used.

Our Privacy Notice

The protection of your privacy while we process your personal information is of great concern to us. We have legal obligations over how we handle your personal information and keep you informed about such use. We take our responsibility to do this very seriously. Any personal information we collect about or during your visits to our Website (or otherwise) is processed by us according to our legal obligations and our own privacy standards.

It is important that you read this Privacy Notice, together with any other privacy policy or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you, so that you are fully aware of how and why we are using your data. This Privacy Notice supplements other notices and privacy policies and is not intended to override them.

How we collect your personal information and why

There are different ways we will collect personal information about you. This Privacy Notice tells you what to expect when we collect personal information from:

visitors to our Website
people contacting us through other means, such as by telephone or email.

We will only use your personal data when the law allows us to do so. Most commonly, we will use your personal data in the following circumstances:

where we need to perform the contract we are about to enter into or have entered into with you
where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests
where we need to comply with a legal obligation.

Generally, we do not rely on consent as a legal justification for processing your personal data, although we will get your consent before sending direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

Visitors to our Website

Our Website is managed by a third-party developer, Ionos (“Developer”). As part of the service provided, the Developer will help to maintain the security and the performance of our Website by (i) encrypting data in transit and protecting user connections (ii) using third-party scanning services to scan against known web attacks (iii) investigating site errors and (iv) providing secure hosting services through third-party hosting service providers.

As part of the service, our Developer also uses cookies for our benefit. For more information on the use of cookies on our Website, what cookies are and how long we save them for, please view our Cookies Policy.

Social media

Our Website contains links to our social media pages. You can “like”, “follow” or otherwise interact with us on social media. Any information you provide to us via social media (including messaging, “liking”, “following” and other communications) is controlled by the social media network. We do not extract this information and we have no control over how the social media network uses your personal information.

Our social media pages linked to on our Website are:

Instagram, which has its own privacy notice that can be located at https://instagram.com/about/legal/privacy.

We recommend that you read Instagram’s privacy notices and contact them directly if you have any concerns regarding their use of your personal information.

Contacting us

Our Website provides you with different ways to contact us, including by telephone, post or through the Website messaging form. All communications are handled, reviewed and responded to internally by us.

Please note, however, that:

we use email monitoring and blocking software and that you have a responsibility to ensure that any email you send to us is within the bounds of the law
as part of communicating with us, we will collect personal information about you that we require in our legitimate interest to deal with your enquiry. This includes your name, email and any other personal information you provide in your message or communication with us.

We will delete this personal data after six years from your last communication.

Please note that we will need to keep in contact with you from time to time by post, email or telephone in order to respond to your communication, comply with any requests, notify you of changes to this Privacy Notice or for any other reason for which you have contacted us. Please make sure you keep us updated of any changes to your contact details.

We provide a number of different marketing communications: from promotions and updates to newsletters and competitions. You can choose to receive these communications or change your mind at any time.

Your data and third parties

We do use third parties to provide services to us from time to time.

Disclosure of personal information

We will not usually disclose your personal information to third parties. However, there may be circumstances in which we need to share personal information. These include:

where we are legally required to disclose the information. This includes sharing the personal information with tax authorities and law enforcement agencies for the purposes of the prevention and detection of crime
where we need to disclose the personal information for the purpose of or in connection with any legal proceedings, or for the purpose of obtaining legal advice, or the disclosure is otherwise necessary for the purposes of establishing, exercising or defending legal rights
disclosure is required to protect our interests, or someone else’s interests (for example, to prevent fraud)
it is to a third party for the purposes of providing administrative or processing services on our behalf. If such disclosure is required, we will take steps to ensure that the third party protects the personal information in the same way that we do and notify you of any changes to this Privacy Notice
to any prospective purchaser of our business assets or organisation.

Keeping personal information secure and data retention

We know that you provide your personal information in good faith and expect it to be looked after. This is why we take the security of your personal information seriously. This means that we have taken steps internally to ensure that our systems adequately protect your personal information. These include taking reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information. However, please be aware that the transmission of information over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

Your rights

Withdrawal of consent

Where you have explicitly consented to us processing your personal data for marketing purposes, you can withdraw that consent at any time. If you wish to do this, please send your request to withdraw consent in writing to our contact details below.

Right of access to a copy of your personal information

We want you to fully understand and be comfortable with how we use your personal information. You can contact us at any time to ask whether we have processed any personal information about you. If we do hold or use your personal information in any way, you have the right to access that personal information. All we ask is that:

you make your request to access in writing to the contact details below
you verify your identity
you are fair and reasonable with how often you make this kind of request (otherwise we may be entitled to charge a fee for handling excessive requests)
you allow us up to one month from receipt of your request to provide a response.

Requesting more information

We hope you can understand that it is very difficult to cover all the possible ways in which we collect and use personal information. We have tried to be as clear and as open as we can and will continue to update this Privacy Notice as our use of personal information develops. However, if you have any questions regarding our use of your personal information, we will be happy to give you peace of mind by answering any questions or providing any additional information that we can. If you do have specific questions, or need anything explaining, please get in touch via the contact details below.

Deleting your data

If at any point you no longer want to receive communications from us and you wish permanently to delete your personal data records, we will facilitate this without undue delay upon receiving your communication, provided that:

your personal information is no longer required for the purposes it was collected for (for example, we need your personal information to respond to a communication)
the collection, storage or use of the personal information by us is prevented by law
your personal information is not required for the purposes of establishing, exercising or defending a legal claim such as in the conduct of legal proceedings.

This action can be instigated at any time by using the contact details below.

Your additional rights in respect of your personal data

In addition to your rights set out above, you have various other rights in respect of your personal data. In each instance we may ask you to make your request in writing to the contact details below and provide verification of your identity.

You have the following additional rights:

to object to processing personal information where we are using that information based on our legitimate interests, but where we do not have compelling overriding grounds to continue to use your personal information; or where we use your personal information to send you direct marketing communications. In which case, we will no longer use your data to contact you for marketing purposes, but may use it for another lawful purpose
to request that we restrict or refrain from processing your personal information for the time it takes us to verify the accuracy of your personal information where you have disputed its accuracy; or where the collection, storage or use of the personal information by us is unlawful but you decide not to ask for erasure; or where we no longer need your personal information, but you need it for the purposes of establishing, exercising or defending a legal claim; or for the time it takes to determine whether we have an overriding legitimate ground to continue to process your personal information, where you have exercised your right to object to processing
to object to decisions being taken by automated means
to have inaccurate personal data rectified. In which case, we may ask you to verify the corrected information (for example, we may ask for a recent utility bill for proof of change of address)
to data portability in respect of information we have collected from you based on consent, or for the reason of entering into a contract. If you exercise this right, we will transfer a copy of the personal information that you have provided to us – at your request.

If you wish to exercise any of these rights, please use the contact details below.

Complaints

You are important to us, and so is protecting your personal information. We have high standards when it comes to collecting and using personal information. For this reason, we take any complaints we receive from you about our use of your personal information very seriously and request that you bring any issues to our attention.

Where you are communicating with us for the purpose of making a complaint, we will only use your personal information to handle, investigate and respond to the complaint and to check on the level of service we provide. Where the complaint is about a member of our team, we may have to disclose your identity to whoever the complaint is about. You may let us know that you don’t want information that identifies you to be disclosed and we will try to respect your request; however, it may not be always possible to handle a complaint on an anonymous basis.

If you are unhappy, you can also contact the Information Commissioner’s office to make a complaint directly.

Third-party websites

Our Website may contain links to other websites. This Privacy Notice applies to our Website only and we are not responsible for the privacy notices or practices of third-party websites. We recommend that you read the privacy notices of those other websites.

Policy amendments

We may revise and update this Privacy Notice from time to time and will indicate at the top of this page when this Privacy Notice was last revised. Please periodically review this Privacy Notice to make sure you are aware of and understand our use of personal information.

Updating information

It is important that the information we hold about you is up to date and accurate so that we can properly provide you with the service you require, whether that is in respect of processing an order or dealing with an enquiry. Please let us know if the personal information we hold about you needs to be corrected or updated.

Contact

Any questions about this Privacy Notice or our treatment of your personal information are welcome. Please address them to the details provided on the Contacts page.